Since mid-2023, a transformative trend known as ‘Quiet Luxury’ has been making waves in the fashion and design spheres. It’s not just about embodying luxury without the ostentatious logos; it’s a lifestyle that encourages thoughtful choices and investments in well-being. Surprisingly, you can experience this Quiet Luxury lifestyle while doing laundry, thanks to Cloversoft
The Quiet Luxury Lifestyle
According to Angela Sim and Lynn Yeo, the Co-Founders of Cloversoft, luxury goes beyond price tags. It focuses on quality, efficiency, and the lasting benefits of each purchase. Cloversoft aims to create a sensory cleaning experience for Singaporeans, and their 4-in-1 plant-based laundry pods are a perfect embodiment of this philosophy.
The Power of Natural Ingredients
Unlike conventional laundry detergents loaded with harmful chemicals, Cloversoft’s laundry pods are crafted with 100% natural ingredients. But they go even further:
Natural Fragrances: Artificial scents in cleaning products can pose risks. Cloversoft incorporates natural essential oils like eucalyptus, rose, and cedarwood, ensuring not only a safer cleaning experience but also a gratifying one.
Color-Protect Softeners: These pods come with softeners that are 99% antibacterial and anti-dustmite, simplifying laundry routines that are often convoluted.
Skin-Friendly Formula: With 0% harsh chemicals, these plant-based laundry pods are ideal for those with sensitive skin. They’re a safer choice for kids, including your furry friends.
Adding Fun to Chores
Let’s face it – chores can be mundane. Cloversoft acknowledges this and adds a touch of fun to the mix. By scanning the QR code on the back of their dishwashing liquid bottle, you can listen to music while tackling chores. It’s a simple yet effective way to turn a repetitive task into an enjoyable experience.
A Safer Approach to Toilet Cleaning
Cleaning toilets can occasionally pose hazards due to the strong fumes emitted by bleach-based products. Cloversoft offers a solution with their bleach-free toilet cleaners, ensuring a safe and enjoyable cleaning process. Available in a refreshing rosemary & ginger scent to add an uplifting twist to your cleaning routine.
Where to Find Cloversoft
Cloversoft’s commitment to sustainable living at affordable prices has made its products widely available. You can find them in over 300 supermarkets across Singapore, including selected convenience stores in Taiwan. The company has ambitious plans to expand into over 1,000 retail outlets in Indonesia by the end of 2023.
Try & Tested
As the editor, I had the opportunity to try Cloversoft’s 4-in-1 plant-based laundry pods, and the experience was nothing short of impressive. The natural fragrances brought a refreshing scent to my laundry without the overpowering artificial notes. Knowing that the product is 100% natural and skin-friendly is a relief, especially for someone with sensitive skin.
The added bonus of color-protect softeners made my laundry routine simpler and more efficient. It’s not often that a laundry product combines functionality with a commitment to eco-friendly and skin-safe ingredients.
In a world where every purchase decision matters, Cloversoft’s approach to Quiet Luxury aligns with my values. The infusion of joy into mundane tasks like dishwashing and the dedication to safer cleaning practices make Cloversoft a brand worth embracing in our quest for a more mindful lifestyle.
About Cloversoft
Founded in 2014, Cloversoft is on a mission to create toxin-free and eco-friendly daily consumables for sustainable living. Their products are unbleached, free from harmful chemicals, and biodegradable within 90 days. As an official partner of Polar Bears International, Cloversoft also contributes to the conservation of endangered polar bears.
For more information and to explore their range of products, visit Cloversoft’s website.
