Singapore’s beloved snack brand IRVINS, famed for its Dangerously Addictive™ salted egg snacks, is turning heads once again — but this time, with a sweet twist. To celebrate the 20th anniversary of Sanrio’s iconic character Kuromi, IRVINS unveils its first-ever Limited-Edition Salted Egg Custard Popcorn, a daring blend of rich salted egg and caramelised crunch that’s capturing snack lovers’ hearts across Singapore.

A Bold New Flavour That’s Sweet, Savoury, and Totally Addictive

IRVINS has long been synonymous with the perfect salted egg balance — bold, creamy, and packed with umami flavour. But with this latest release, the brand flips the script by introducing a sweet-savoury popcorn flavour that’s as fun and mischievous as Kuromi herself.

Each bite starts with a satisfying crunch that reveals subtle caramel sweetness. This is followed by the unmistakable depth of IRVINS’ signature salted egg, resulting in a deliciously complex taste experience that’s equal parts indulgent and surprising. The popcorn finishes with a lingering flavour that invites another handful — truly “dangerously addictive.”

Kuromi x IRVINS: A Match Made in Snack Heaven

The collaboration feels perfectly natural. Kuromi is known for her rebellious yet endearing personality, a character full of contrast and charm that resonates with fans old and new. IRVINS’ popcorn captures this same spirit — edgy, playful, and undeniably delicious.

Irvin Gunawan, Founder of IRVINS, shared:
“We spent months perfecting this new salted egg blend to create something that feels both indulgent and surprising. Pairing it with Kuromi was a natural fit. Her playful edge and sweet-but-rebellious personality really resonated with us, and we knew it would speak to a broad audience who grew up with Sanrio and are always looking for bold, nostalgic flavours reimagined in fun new ways.”

Where to Buy the Salted Egg Custard Popcorn

This limited-edition snack is available while stocks last, so grab yours before it’s gone!

• 80g pack for S$9.00

• Available at all IRVINS retail stores islandwide

• Online at eatirvins.sg

• Official IRVINS stores on Lazada, Shopee, and other online marketplaces

• Selected supermarkets including NTUC FairPrice and Cold Storage

Exclusive Kuromi Merchandise

Alongside the popcorn, IRVINS has also released a collection of exclusive Kuromi-themed merchandise — including eco-friendly plush bags and Blind Box mobile wrist straps. These collector-worthy items are available with qualifying purchases, while stocks last.

Why You Should Try It

The IRVINS x Kuromi Salted Egg Custard Popcorn isn’t just a snack — it’s an experience. It brings together two icons in a collaboration that feels fresh yet nostalgic, indulgent yet playful. Whether you’re a die-hard IRVINS fan or a Sanrio collector at heart, this popcorn is a must-try for anyone looking to snack differently.

For more information, and to stay up to date with the latest news, visit www.eatirvins.sg.