On the lookout for activewear? Love, Bonito, Southeast Asia’s leading womenswear brand, acquired butter., a Singapore-based women-led activewear brand, which has been reintroduced as cheak.
This acquisition marks Love, Bonito’s commitment to building a holistic female ecosystem with a house of brands thoughtfully curated for the everyday Asian woman. Its next category expansion in activewear is part of its long-term vision of supporting essential facets of women’s needs.
cheak builds upon butter.’s signature design philosophies with an expanded range of activewear thoughtfully designed with Asian sensibilities in terms of fit, colours, climate and sports activities. The inaugural collection includes 12 styles (sports bras, leggings and biker shorts), seven inclusive sizes from XXS to XXL, and 13 colours, with eight colours available on Love, Bonito. The activewear collection features elevated signature basics and trendy pieces designed with intention in mind. Chosen based on selected sports activities, the activewear apparels are available in two fabrics, namely BaseCore® and BaseFlex®.
The BaseCore® range is optimised for high-intensity activities like HIIT, spinning and running, providing enhanced support and sweat-wicking properties to stay calm and dry post-workout. Its compressive properties help increase blood circulation, enhance performance, and boost recovery. The V Bra is a bestseller with thick straps for maximum support and a fun V-back design that allows unrestricted arm movements. Matched with the Classic Leggings, designed with an elastic waistband that cinches in the waist and prevents the waistband from sliding during dynamic movement, she is ready to stretch, squat or run anywhere, anytime.
The collection is available in 13 colours, selected to suit warm to cool skin tones. A more earthy colour palette such as Pickle, Truffle, Sesame and Potion will serve as easy staple pieces. Lighter, bolder colourways such as Wink, Blush, Moon and Green empower ladies to make a bold statement in and outside the gym, to make their mark in achieving new personal bests with striking confidence!
The new collection has now launched in stores & online, prices range from S$50 to S$79. Psst…look forward to a new collection dropping this December!
