Singaporeans are well-known for their love of snacking, and a recent survey conducted by Captain reveals that nearly 9 in 10 people indulge in at least one snack every day. However, these snacks often need more nutritional value, with instant noodles and biscuits being the most popular choices. Recognising the need for a healthier alternative, Captain introduces their latest product, Eazy-Go, a savoury instant oat porridge that promises a quick, tasty, and nutritious meal.
Captain Eazy-Go addresses the snacking habits of Singaporeans by offering a convenient and nourishing option. Available in two familiar flavours, Mixed Vegetables and Chicken Mushroom, this porridge brings back fond memories of home-cooked meals. Not only does it satisfy your cravings, but it also contains natural dietary fibres that promote healthy digestion. With just one serving of Eazy-Go, you’ll fulfil 13% of your daily fibre requirements and 57% of your daily wholegrain intake. These oats are carefully milled to retain their nutritional goodness, ensuring a wholesome meal in just three minutes. Add hot water, let it sit, and enjoy!
Captain surveyed 200 respondents in Singapore to gain insights into the market, predominantly consisting of students and working adults aged 18 to 34. The findings revealed that although 87% of respondents acknowledged the importance of a balanced diet for a healthy lifestyle, their actual eating habits needed to align with this belief. More than 50% admitted to frequently eating out or relying on instant food for their meals.
Furthermore, over 58% of respondents consumed their lunch within a short 30-minute window, considering the time spent commuting, queuing, and ordering during peak hours. Research has shown that eating too quickly is associated with various health risks, including obesity. One of the primary obstacles to adopting a healthier lifestyle, according to nearly 40% of respondents, is a need for more time. Interestingly, while almost 90% of respondents enjoy a daily snack, less than half of them opt for a healthy choice, instead reaching for instant noodles and biscuits.
In light of these findings, Captain Eazy-Go emerges as a game-changer on the path to a healthier lifestyle. With its preparation time of just 3 minutes, Eazy-Go eliminates the hassle of following complex recipes. Not only is it nutritious and convenient, but it also caters to consumers’ taste preferences. The survey revealed that over 69% of respondents preferred savoury food over sweet options, as it aligns with their accustomed palate. Savoury flavours offer a wider variety of filling meal options, giving consumers more choices to suit their tastes.
Featuring a porridge-like texture, Captain Eazy-Go encourages creativity by allowing consumers to add their favourite toppings, such as shredded chicken, eggs, or fried shallots, enhancing the overall meal experience. Combined with the already enticing flavours of Mixed Vegetables and Chicken Mushroom, Captain Eazy-Go defies the misconception that oatmeal only comes in sweet flavours or lacks taste.
With the growing demand for quick and healthy meal options, savoury oatmeal is poised to become a trendsetter in the years to come. Whether enjoyed as a hearty breakfast, a scrumptious lunch or dinner, or a satisfying late-night snack, Captain Eazy-Go savoury oat porridge is the ideal choice for nutrition and convenience.
