This December, innocent’s beloved Big Knit comes to Singapore with a mission to feed the hungry. 1 in 10 Singaporeans has experienced food insecurity at least once in the last 12 months. Why not do something meaningful while celebrating the gifting season?
UK’s No. 1 chilled juice brand has arrived at our shores and will bring the Big Knit tradition here in Singapore, bringing the same warmth and goodwill to the bellies of Singapore’s underprivileged kids and their families.
Keep your drinks warm with little hats as they keep you company during this festive season of giving.
What is an innocent Big Knit?
Innocent Big Knit campaigns have raised €3 million for charity, with an astonishing 9 million little knitted hats handmade by generous European volunteers who answer innocent’s call to send in little hats. All the hats are hand-knitted by fans all over Europe. The hats are then popped onto little drinks, and a portion of the proceeds from the sale of behatted little beverages are donated to charity.
The Big Knit debuted in Singapore this Christmas in 7-Eleven stores, continuing the beloved tradition on these shores in support of Food from the Heart’s food mission to alleviate hunger among the less fortunate by contributing to healthier food rations for the beneficiaries.
For each bottle sold wearing a little hat, innocent Drinks will donate S$0.25 to Food from the Heart’s School Goodie Bag programme, helping to ensure reliable food support for underprivileged kids and their families.
The School Goodie Bag programme relies on cash donations to provide at least 15 healthier food options in each month’s food pack to provide better nutrition for the next generation. Each monthly School Goodie Bag costs S$60 and supports a school-going child and family with a well-rounded diet.
Be part of this good cause and show your support by purchasing a little hat drink in all 7-Eleven stores islandwide! Together, we can make a difference.
For more information, see www.innocentdrinks.co.uk