If there’s one event that beauty lovers, skincare junkies, and wellness enthusiasts in Singapore should circle on their calendar this April, it’s the Watsons BeYou-tiful Beauty Fest 2025. Held at the NEX Level 1 Atrium from 14–20 April 2025, the event is a week-long celebration of inner confidence, outer radiance, and the joy of discovering the best in beauty.
From exclusive product launches and first-to-try experiences to incredible giveaways and K-pop-worthy glam moments, this beauty fest isn’t just another pop-up—it’s a full-on glow-up journey.
A Multi-Sensory Playground for Beauty Lovers
Step into the BeYou-tiful Beauty Fest, and you’ll be instantly immersed in a vibrant, dynamic atmosphere designed to delight your senses. With over 15 top global and regional brands featured, the fest is a unique blend of beauty, wellness, and self-care experiences. You’ll find everything from high-performance skincare and cutting-edge makeup to inner beauty supplements and oral care essentials—curated to help every individual define and express their own version of beauty.
Whether you’re looking for a TikTok-trending lip tint, your next holy grail serum, or a science-backed collagen shot to boost your glow from within, this event has it all.
Editor Picks: Must-Visit Brand Booths at the Fest
🌟 3CE (K-beauty Powerhouse)
Make a beeline to the 3CE booth for their exclusive Cashmere Hug Collection – featuring cushiony lipsticks and blendable face palettes that scream effortless chic. Plus, enjoy free makeover sessions and get professional tips on mastering that signature 3CE soft glam look.
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✨ Gift with purchase (GWP)
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💄 Free makeover sessions to perfect that viral K-beauty soft glam look.
🌿 Nard (Natural Hair & Body Care from Korea)
Making waves in the K-beauty scene, Nard offers botanical-powered haircare and body products. Their calming shampoos and hydrating body washes are a cult favourite for good reason. Bonus: enjoy exclusive discounts and gifts with purchase at the fest.
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🌿 15% off selected products
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🎁 Free hair oil with min. $50 Nard purchase Experience their cult-favourite haircare range and find your new signature scent.
💧 SKINTIFIC (Viral Skincare That Works)
This TikTok-favourite brand brings science and skin barrier care together. Try their 360° Crystal Massager Cream and 10% Niacinamide Brightening Serum, and discover why they’ve been raved about by skincare enthusiasts across Southeast Asia. Don’t miss their fest-only beauty consultations and bundles.
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🧴 Buy 1, Get 1 at 20% off
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🎁 Free full-sized cleanser with purchase of their Crystal Massager Cream Don’t miss their viral TikTok hits available at bundle prices exclusive to the fest.
💖 Judydoll & Joocyee (C-beauty Stars)
Step into the pastel universe of Judydoll and Joocyee, two brands redefining C-beauty with playful packaging and high-performance formulas. From blush bombs to shimmer shadows, these are must-haves for the bold and beautiful.
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🎨 Up to 20% off Judydoll & Joocyee makeup
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💝 Free compact mirror with $60 spend Perfect for trendsetters who love playful packaging with high-impact pigment.
💎 AHC & COSRX (Skincare Royalty)
Skincare devotees, rejoice! AHC’s new Colla-Juvenation line and COSRX’s viral pimple patches and snail essence are featured at special prices, with gifts up for grabs when you shop at the event.
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✨ Up to 30% off AHC and COSRX products
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🧴 GWP: Mini skincare sets with min. $80 spend Glow up with cult-faves like COSRX Snail Mucin Essence or AHC’s Colla-Juvenation line.
✨ GNC (Exclusive First Try: Premier Collagen Advanced Shot)
Be the first in Singapore to try GNC’s Premier Collagen Advanced Shot – a high-potency beauty supplement designed to rejuvenate skin from within. This is a festival-exclusive experience, and trust us, your skin will thank you. Bonus: score exclusive bundle deals only available during the event.
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💧 Buy 2, get 1 FREE launch offer
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🎁 Free beauty tumbler with purchase of collagen bundles Only available at Watsons BeYou-tiful Beauty Fest 2025!
😁 Closeup (Level Up Your Smile Game)
It’s not just your skin and hair that deserve the spotlight—Closeup brings the confidence of a radiant smile front and centre. Stop by their booth for samples, fun photo ops, and tips on freshening up your daily oral care routine with their new formulas.
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🪥 Buy any 2 Closeup products & receive a free selfie ring light
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📸 Try the Smile Challenge booth and win instant Watsons vouchers
🌸 Kinohimitsu (Beauty from Within)
Local favourite Kinohimitsu brings wellness and glow together with their extensive range of collagen drinks and functional beauty supplements. With up to 40% off, it’s the perfect time to stock up.
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🍑 Up to 40% off bestsellers
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💝 Buy 3 boxes of Collagen Diamond, get 1 free A must-visit booth for those looking to nourish skin and health holistically.
Beauty Fest Perks & Play: More Than Just Shopping
The BeYou-tiful Beauty Fest isn’t just a shopping event—it’s a celebration of self-love and empowerment. Here’s what makes it extra special:
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🧴 #WatsOnBeautyFest Passport Challenge
Get your passport stamped as you explore booths, try products, and complete missions to unlock prizes—including daily grand giveaways like Braun IPL Hair Removal Devices. -
🎁 Spin the Gashapon Machine
Try your luck for exciting beauty freebies and Watsons vouchers – it’s like playing arcade games but with way better rewards. -
💄 Free Beauty Consultations & Makeovers
Whether you want to master your eyeliner, pick the perfect nude lipstick, or build a skincare routine, professional beauty experts are on hand to help. -
📸 IG-worthy Moments Everywhere
With pastel pop-ups, mirror selfie corners, and dreamy lighting, this event is every content creator’s dream. #NoFilterNeeded
Final Verdict: A Must-Visit Festival for All Things Beautiful
The Watsons BeYou-tiful Beauty Fest 2025 is more than just an event—it’s a movement that redefines what beauty means. It’s about celebrating confidence, discovering new rituals, and connecting with brands and communities that inspire.
From K-beauty icons and C-beauty disruptors to local wellness pioneers and global skincare legends, the line-up is unmatched. Add in fun-filled challenges, exclusive product drops, and generous rewards, and you’ve got yourself the ultimate beauty playground.
So grab your besties, charge your phones (you’ll want tons of photos), and make your way to NEX from 14–20 April. Trust us—you’ll leave feeling inspired, radiant, and a whole lot more you-tiful.
Urban Ladies 