The Kao Salon Asia Experience (KSAE) 2024, held on September 5th and 6th at Resorts World Sentosa in Singapore, was nothing short of extraordinary. This annual event, hosted by the Kao Salon Division, transcends the typical hair show, evolving into a global celebration of creativity, culture, and community. The 2024 edition stood out as a testament to the cutting-edge innovations and trends shaping the future of haircare.
A Visionary Event
The KSAE has always been a beacon of inspiration, and this year was no exception. The event brought together a diverse array of talents, from renowned stylists to industry leaders, all eager to showcase their latest creations and insights. It was clear that this was not just an industry event; it was a unique opportunity for consumers, lifestyle enthusiasts, and trendsetters to engage directly with the visionaries behind tomorrow’s beauty trends.
Insights from the Heart of Innovation
Meet the Experts
One of the most compelling aspects of KSAE 2024 was the chance to interact with the minds behind some of the most influential brands in the haircare industry. The event featured prominent participants, each bringing their unique flair to the forefront:
Evolve Salon, Singapore: Celebrated for its exceptional skill and innovation, Evolve Salon continues to set industry standards with its bold and stylish approaches.
LEEKAJA CREA Team, Korea: With a storied 52-year history, the LKJ CREA team skillfully merges tradition with modern technology, aiming for global leadership by its centennial.
M.Slash, Japan: Represented by esteemed creatives such as Chu Otomo and Daiki Shito, M.Slash exemplifies the intense competition and innovation driving Japanese haircare.
EPOCH, China: This Shanghai-based salon, founded in 2019, is making waves with its commitment to top-tier education and innovation.
Lok Chan, Hong Kong: Known for advanced coloring techniques, Lok Chan’s mastery is evident in his pursuit of innovative hair beauty solutions.
Mila Liang, Taiwan: An expert in Korean perm techniques and precise cuts, Mila Liang’s work demonstrates effortless style and enduring trends.
Ryoko Ogawa, Japan/Singapore: Founder of Lovebird Color School, Ryoko’s personalized color analysis and training are enhancing the skills of stylists worldwide.
Highlights from the Event
The KSAE 2024 featured a series of standout events, each showcasing the talents of global and regional stylists:
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Gala Show: The pinnacle of avant-garde hair art was on display as top global and Asian stylists presented their most daring creations, incorporating the freshest trends and techniques.
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Award Presentation: The event celebrated the talented National Winners of the 2024 Global Creative Awards, highlighting emerging talent from around the world.
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Look & Learn Seminar: This seminar offered valuable insights from key regional salon players, allowing attendees to explore industry trends and forecasts.
KSAE 2024 was more than just an event; it was a celebration of fashion, beauty, and creativity that engaged everyone present with trendsetters and innovators defining the future of the haircare industry.
About Kao Salon Division
Kao Salon Division, a part of Kao Corporation’s Skin Care and Hair Care Business, delivers professional products and services to stylists worldwide. Home to prestigious brands such as Goldwell, KERASILK, KMS, Oribe, and Varis, Kao Salon Division leads the haircare industry with its innovative products and inspiring education. The annual Global Creative Awards further exemplify the division’s commitment to showcasing and inspiring stylist creativity globally.
For more information, visit Kao Salon Division and Kao Group.
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